Performance Marketing Setup for Predictable Client Flow

Who this setup is built for

Consultants, coaches, agencies and digital service providers who already sell and now want the inflow to be predictable. The prerequisite is an offer that has demonstrably found buyers and a person or team able to run sales calls. It also fits founders who relocated and lost ad accounts or payment providers in the process.

What is included

Analysis of offer, audience and sales process, followed by the funnel architecture from ad to booked call. Delivery covers campaign build on Meta and Google, creative and messaging strategy, landing page structure, booking flow, CRM connection and a tracking setup with server side measurement and consent handling. On top of that, regular reporting on the metrics that actually decide whether you scale.

Why structure and marketing belong together

Scaling ads requires the right company behind them: verified ad accounts, a resilient payment provider setup, correct invoicing with the right VAT logic and tracking domains that match the entity. After relocating, exactly these pieces tend to break, because accounts still sit on a dissolved company or an outdated address. Apatridus is the only provider that treats both sides as one system, which is why this is where we do not stall.

What you need before we start

An existing offer with references or revenue, clear pricing and the willingness to run sales conversations. Plus a budget that can carry a learning phase and an optimisation phase, because campaigns need data volume before they become reliable. Access to existing accounts and historical numbers gives us the baseline for measurement.

The process in four phases

First a review of your offer, your numbers and the structural pieces already in place. Then the build: funnel, landing page, tracking and accounts in the right order. A controlled test phase follows, and only then scaling along the metrics the test produced.

What is not included

No guaranteed leads, no promised revenue and no upfront claims about cost per enquiry. Ad budgets, tool licences and platform fees are paid by you directly to the providers. Selling stays with you or your team, we deliver the enquiries and the process around them.

Who this is not for

No marketing for clients without a working offer. If nobody has ever paid for your service, advertising does not fix that, it just makes the problem expensive and visible. It also does not fit quick riches models, grey zone businesses and anyone without budget for a learning phase.

Your next step

The Business Freedom Score shows whether your structure can carry the traffic before any budget flows. In the call we review the offer, the numbers and the prerequisites honestly. If it does not fit, we say so instead of launching a campaign.

Frequently asked questions

Do I need a specific company to run ads internationally?

There is no mandatory structure, but ad accounts, payment providers and invoicing have to match the entity and your residence. Otherwise you run into account restrictions, payout issues and VAT errors.

Can I keep my existing ad accounts after relocating?

Often only partly, because billing data, tax numbers and payment methods get reviewed. We establish upfront what can be transferred and what has to be rebuilt.

How much budget do I need to start?

The number matters less than whether your budget produces enough data to make decisions. We derive it from your offer price and your close rate.

Do you guarantee a number of leads?

No. Guarantees in this field are not credible, because offer, market and sales performance all shape the result. What we guarantee is a properly built, measurable system.

Meta or Google Ads?

Meta works when you need to create demand, Google when demand already exists as search volume. The choice follows your offer and buying intent, not agency preference.

How do you handle tracking and data protection?

We use server side measurement with consent logic and a clean domain structure. That keeps the data usable without ignoring the legal requirements.